- Systems Replace Hustle You cannot scale chaos. To grow, you need to automate the predictable parts of your business.​
- The Financials of HVAC Business Growth Growth eats cash. You need to understand your numbers:​
- Why Most Fail to Grow They rely on "word of mouth." While great, it's not scalable. You cannot turn a dial to get more referrals. You can turn a dial on a paid marketing funnel.​
- FAQ: Scaling Up​
There is a “ceiling” that hits most HVAC businesses around the $500k – $800k mark. You are on the tools all day, doing quotes at night, and invoicing on weekends. You are busy, but you aren’t growing.
To scale an HVAC business past this point, you need to stop being a technician and start being a CEO. You need an HVAC marketing system.
Systems Replace Hustle You cannot scale chaos. To grow, you need to automate the predictable parts of your business.
- CRM & HVAC Business Software: Tools like ServiceM8 or AroFlo are non-negotiable in Australia. They handle dispatch, invoicing, and customer history.
- Automated Review Requests: Reputation is everything. Your system should automatically text a client after a job asking for a Google Review.
- The Follow-Up Machine: 60% of leads don’t book on the first call. Your system needs to chase them automatically via SMS and email.
The Financials of HVAC Business Growth Growth eats cash. You need to understand your numbers:
- CAC (Customer Acquisition Cost): How much do you pay to buy a customer?
- LTV (Lifetime Value): How much is that customer worth over 10 years?
- If you know your LTV is $5,000, you shouldn’t be afraid to spend $300 to acquire them.
Why Most Fail to Grow They rely on "word of mouth." While great, it's not scalable. You cannot turn a dial to get more referrals. You can turn a dial on a paid marketing funnel.
FAQ: Scaling Up
When should I hire a sales guy?
When you are generating more leads than you can quote yourself. Usually around $1M+ turnover.
Is my market too saturated?
No. Most competitors answer the phone poorly and never follow up. The bar is low.
