- Google Ads: The Immediate Tap Google Ads is the only way to skip the queue and appear at the very top of the search results immediately.
- HVAC SEO Services: The Long-Term Asset SEO (Search Engine Optimisation) is about getting your website to rank in the organic listings and the Google Map Pack.
- HVAC Advertising Ideas for 2025 Beyond search, consider:
- FAQ: SEO & Ads
We get asked this every week: “Should I pay for ads or do SEO?” The honest answer? If you want jobs tomorrow, you need Google Ads for tradies. If you want to sell your business for millions in 5 years, you need SEO for HVAC companies.
The smartest businesses do both.
Google Ads: The Immediate Tap Google Ads is the only way to skip the queue and appear at the very top of the search results immediately.
- Pros: Instant leads, total control over budget, highly targeted.
- Cons: You pay for every click. If you stop paying, the phone stops ringing.
- Our Strategy: We use “Alpha Beta” campaigns to bid aggressively on high-intent terms like “emergency AC repair” while keeping costs low on research terms.
HVAC SEO Services: The Long-Term Asset SEO (Search Engine Optimisation) is about getting your website to rank in the organic listings and the Google Map Pack.
- The “Map Pack” Goldmine: For local trades, the top 3 map spots get approx 40% of the clicks. Ranking here is free, but it takes work.
- Content is King: Writing pages about specific services (e.g., “Ducted Air Conditioning Installation in [Suburb]”) signals to Google that you are the local authority.
HVAC Advertising Ideas for 2025 Beyond search, consider:
- Remarketing: Show ads to people who visited your site but didn’t call.
- LSA (Local Services Ads): The “Google Guaranteed” badge that appears above standard ads. Essential for trust.
FAQ: SEO & Ads
My current SEO guy says it takes a year. Is that true?
No. You should see movement in 90 days. If not, they aren’t doing the work.
What is a good budget for Google Ads?
A: Start with enough budget to get 10 clicks a day. In major Aussie cities, that’s usually around $1,500 – $2,000/month to start.
