If you are an HVAC business owner in Australia, you know the drill. You get a notification from a lead aggregator (like HiPages or Oneflare). You call the number within 30 seconds, only to find the prospect has already spoken to three other tradies who low-balled the quote.
To get more HVAC jobs with actual profit margins, you must stop renting your marketing and start owning it. As a specialised HVAC lead generation agency, we see the data every day: exclusive leads convert 400% higher than shared leads.
In a nutshell 💡:
We checked out more than a million email marketing campaigns from the US, UK, Australia, and Canada. Here’s the lowdown:
- What’s the popular day for hitting the send button?
Most email marketers like for Tuesday, Wednesday, and Thursday.
2. Which day gets the most people opening their emails?
Thursday wins the prize for the highest open rate, with Monday not far behind.
3. When during the day do people open emails the most?
The hot times are between 9AM-12PM, and another spike between 12PM-3PM.
The Problem with "Buying Leads" When you buy HVAC leads from generalist platforms, you aren't building an asset; you are feeding a beast.
- Price Wars: You are forced to compete on price, not value.
- Zero Brand Equity: The customer remembers the platform, not your business.
- Low Intent: These prospects are often “tyre kickers” looking for the cheapest repair, not high-ticket installs.
Building Your Own HVAC Lead Ecosystem To truly scale your HVAC business, you need a proprietary system. This means:
- High-Intent Google Ads: Capturing people searching “emergency air con repair [City]” right now.
- Conversion-Focused Landing Pages: Sending traffic to a page designed for one thing—booking a quote. Not a generic home page.
- Automated Nurture: SMS and email follow-ups that engage the lead before you even pick up the phone.
The "Exclusive Lead" Difference We don't sell you a list of names. We build the machine that generates the names for only you. When a lead comes through our system, they have seen your brand, read your reviews, and called your number.
FAQ: HVAC Lead Generation
Q: How much should I pay per lead?
A: In Australia, a shared lead might cost $30-$50. An exclusive, high-value install lead usually costs $80-$150, but the closing rate is significantly higher.
Q: Can I just rely on referrals?
A: Referrals are great for maintenance, but they are unpredictable. You cannot build a predictable growth model on “hope.”
