- Why Most Websites for Tradies Are Just Digital Business Cards (And How to Fix It)
- The 3 Non-Negotiables of a Tradie Growth System If you want your website to actually generate leads, it must pass the "3-Second Test."
- Air Conditioning Marketing: Mobile First or Die Look at your analytics.
- SEO vs. Design (You Need Both) Many designers make beautiful sites that Google cannot read.
- FAQ: Tradie Websites
Why Most Websites for Tradies Are Just Digital Business Cards (And How to Fix It)
Here is the hard truth: You can spend $5,000 a month on air conditioning marketing, but if your website is broken, you are lighting that money on fire.
In 2025, a website isn’t just a brochure. It is your 24/7 sales rep.
We audit hundreds of HVAC sites across Australia, and we see the same mistake repeatedly: Business owners focus on “pretty” designs rather than “profitable” structures. To grow your air con business, you need a site built for conversion, not just aesthetics.
The 3 Non-Negotiables of a Tradie Growth System If you want your website to actually generate leads, it must pass the "3-Second Test."
- Speed is Safety: 53% of mobile users leave a site if it takes longer than 3 seconds to load. If your site is slow, Google hates it, and customers trust it less.
- Trust Signals Above the Fold: Before a customer scrolls, they need to see:
- Your License Number (ARC Tick for air con).
- A “Google Guaranteed” or 5-Star Review badge.
- A clear distinct phone number (clickable).
- The “Grunt Test”: Can a user look at your site for 5 seconds and grunt out exactly what you do? (e.g., “They fix air cons in Brisbane.”) If they have to guess, you lose
Air Conditioning Marketing: Mobile First or Die Look at your analytics.
For websites for tradies, 80%+ of traffic is on mobile. Your customers are often frantic—their AC just died in a heatwave. They are searching on their phone with one hand while holding a crying baby with the other.
If they have to “pinch and zoom” to find your phone number, they will go to your competitor. We build “Thumb-Friendly” designs where the “Call Now” button follows them down the page.
H2: SEO vs. Design (You Need Both) Many designers make beautiful sites that Google cannot read. Many SEOs make ugly sites that customers hate. Our tradie growth system blends both. We build site structures that Google crawls easily (helping you rank for “Air Con Repair [Suburb]”) while keeping the design clean and professional for the human user.
SEO vs. Design (You Need Both) Many designers make beautiful sites that Google cannot read.
Many SEOs make ugly sites that customers hate. Our tradie growth system blends both. We build site structures that Google crawls easily (helping you rank for “Air Con Repair [Suburb]”) while keeping the design clean and professional for the human user.
FAQ: Tradie Websites
How much should a trade website cost?
Cheap templates cost $500 but yield $0. A custom conversion-focused site usually ranges from $3k – $8k, but it should pay for itself in booked jobs within 3 months.
Do I really need a blog?
Yes. Google needs text to understand what you do. An active blog signals you are still in business and helps you rank for specific questions your customers are asking.
