From Zero to 120+ Qualified Leads per Week in the First 90 Days

How Goldsure Built a Scalable Heat Pump Lead Engine with Meta & Google Ads. Partnering with Webco to turn zero digital presence into predictable, high-intent growth.

Measured results achieved within just over three months.

These weren’t general enquiries they were service-aligned, high-intent heat pump leads ready for real sales conversations.

Qualified leads
per week
0 +
Average cost
per lead
$18 - $ 18
first-call answer
rate
0 %
Leads converting into
booked jobs
30% - 30 %

No digital presence. No lead pipeline. No historical data.

Before partnering with Webco, Goldsure had no active digital marketing channels.

  • No Meta (Facebook / Instagram) presence
  • No Google Ads account or campaign history
  • No followers, engagement, or inbound leads
  • No framework to generate or qualify enquiries
 
Breaking into a competitive home energy market without digital foundations made consistent growth impossible. Goldsure needed a reliable, scalable lead system — not guesswork.

Lead quality, not lead volume, drives growth

In high-consideration services like heat pump installations, success isn’t about traffic — it’s about intent.
 
We identified that sustainable growth would come from:
 
  • Filtering low-intent users before form submission
  • Aligning messaging with service-specific demand
  • Optimising campaigns based on booking outcomes, not clicks
 
This insight shaped the entire strategy.

The Strategy

We transitioned Goldsure from digital zero to performance scale using a four-phase approach.

Digital foundations and trust signals

Why this mattered:

Trust signals reduce price shoppers and improve lead intent.

Heat pump–focused demand generation

Outcome:

Higher-quality leads entering the funnel from day one.

Dynamic creative and audience refinement

Result:

Stable CPLs without sacrificing intent.

Digital foundations and trust signals

Why this mattered:

Trust signals reduce price shoppers and improve lead intent.

Qualified leads
per week
0 +
Average cost
per lead
$18 - $ 18
first-call answer
rate
0 %
Leads converting into
booked jobs
30% - 30 %

Predictable growth with real sales outcomes

After just over three months, Goldsure had a fully functioning digital acquisition engine.

These metrics confirmed not just lead volume but true buyer intent.

The Impact

From Digital Absence to Scalable Growth

Goldsure is no longer dependent on inconsistent lead sources.
They now have:

What started with no digital footprint is now a reliable growth channel.

The Conclusion

This case study demonstrates how a structured, intent-focused digital strategy can outperform volume-driven advertising — even when starting from zero.

By prioritising lead quality, continuous optimisation, and alignment with real sales outcomes, Goldsure achieved sustainable growth without inflated costs.

Ready to grow your business?

If your business is struggling with inconsistent leads, poor-quality enquiries, or no digital presence at all, the right strategy can change everything.

Work with us.

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